Unveil your brand essence, embody its authentic identity.
Brandso identifies your brand’s essence, assesses its cultural alignment, and tracks its public perception, empowering you to design and monitor a successful brand strategy.
Unveil your brand essence, embody its authentic identity.
Brandso identifies your brand’s essence, assesses its cultural alignment, and tracks its public perception, empowering you to design and monitor a successful brand strategy.
Our software simplifies the creation of a strong brand strategy by optimizing the brand identity process and continuously monitoring brand perception, ensuring a consistent and authentic brand experience.
Brandso offers three main benefits for Brand strategy teams:
Faster identification of the desired brand identity.
Objective analysis of brand internal consistency.
Continuous evaluation of the brand's public perception.
Do you know what your brand conveys?
Greet a software that streamlines the brand identity process and facilitates the analysis of brand perception.
Greet a software that streamlines the brand identity process and facilitates the analysis of brand perception.
WE HAVE A UNIQUE
BRAND IDENTITY ALGORITHM
WE HAVE A UNIQUE
BRAND IDENTITY ALGORITHM
Brandso. uses a combination ofenneagram, archetypes, and neuroscienceto help you develop abrand strategythat buildsrecognition and trustamong all your target audiences.
Neurobranding
We recognize the behaviors that reflect the uniqueness of your brand and the style that represents it.
Data science
We analyze behavioral perception data and use it to help you build an authentic brand.
Enneagrama
We identify the enneagram archetypes that best represent the personality of your brand.
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Vanesa Vazquez Quilmes - AB InBev
It was an excellent process. It helped us to know our strengths and weaknesses, and the importance of our uniqueness to create a great value proposition as a team.
Guadalupe Cieri ITPS Marketing
Descubrimos la personalidad percibida por el público y los cambios de comportamiento necesarios para lograr que la marca evoque su autenticidad.
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options
Your options
Brand Essence Discovery
Our BED questionnaire will uncover your brand's archetypal energies and personality to define a consistent style that embodies its true essence.
Our analysis includes a comprehensive brand identity report and a 2-hour workshop to review key findings and insights.
Cultural Affinity Process
Our CAP questionnaire will analyze the differences between the brand's team culture and identity, to understand the alignment between words, actions, and reality.
Our analysis includes a comprehensive report that examines the alignment between the brand identity and team behavior, as well as a 2-hour workshop to review key findings and insights.
Public Perception Monitoring
Our PPM questionnaire will unviel public perception of brand behavior, identify differences with brand identity, and track changes over time.
Our analysis package includes 4 in-depth reports that assess the consistency between the brand identity and public perception over time, as well as a 2-hour workshops per report to thoroughly review and discuss key findings and insights.
Schedule a meeting and get to know each of our services better.
At Brandso, we strive to empower brand strategy teams to uncover the true essence of their brands and authentically connect with their audience, so that they can attract the community aligned with their brand purpose.
Fede Nahon CEO & Founder
I specialize in the enneagram, archetypes, and neurobranding with the goal of helping brands build genuine identities to attract their enthusiastic target audience.
I am a Brand Coach, Storyteller, and Entrepreneur. I specialize in discovering and enhancing the style and stories of freelancers, entrepreneurs, and startups, helping them become iconic brands.