Unveil your brand essence,
embody its authentic identity.

Brandso identifies your brand’s essence, assesses its cultural alignment, and tracks its public perception, empowering you to design and monitor a successful brand strategy.

Unveil your brand essence, embody its authentic identity.

Brandso identifies your brand’s essence, assesses its cultural alignment, and tracks its public perception, empowering you to design and monitor a successful brand strategy.

Our software simplifies the creation of a strong brand strategy by optimizing the brand identity process and continuously monitoring brand perception, ensuring a consistent and authentic brand experience.

Brandso offers three main benefits for Brand strategy teams:

Do you know what your brand conveys?

Greet a software that streamlines the brand identity process and facilitates the analysis of brand perception.

Greet a software that streamlines the brand identity process and facilitates the analysis of brand perception.

WE HAVE A UNIQUE

BRAND IDENTITY ALGORITHM

WE HAVE A UNIQUE

BRAND IDENTITY ALGORITHM

Brandso. uses a combination of enneagram, archetypes, and neuroscience to help you develop a brand strategy that builds recognition and trust among all your target audiences.

Neurobranding

We recognize the behaviors that reflect the uniqueness of your brand and the style that represents it.

Data science

We analyze behavioral perception data and use it to help you build an authentic brand.

Enneagrama

We identify the enneagram archetypes that best represent the personality of your brand.

Guido Guariño
Las Marias

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Vanesa Vazquez
Quilmes - AB InBev

It was an excellent process. It helped us to know our strengths and weaknesses, and the importance of our uniqueness to create a great value proposition as a team.

Guadalupe Cieri
ITPS Marketing

Descubrimos la personalidad percibida por el público y los cambios de comportamiento necesarios para lograr que la marca evoque su autenticidad.

yOur

options

Your options

Brand
Essence
Discovery

Our BED questionnaire will uncover your brand's archetypal energies and personality to define a consistent style that embodies its true essence.

Our analysis includes a comprehensive brand identity report and a 2-hour workshop to review key findings and insights.

Cultural
Affinity
Process

Our CAP questionnaire will analyze the differences between the brand's team culture and identity, to understand the alignment between words, actions, and reality.

Our analysis includes a comprehensive report that examines the alignment between the brand identity and team behavior, as well as a 2-hour workshop to review key findings and insights.

Public
Perception
Monitoring

Our PPM questionnaire will unviel public perception of brand behavior, identify differences with brand identity, and track changes over time.

Our analysis package includes 4 in-depth reports that assess the consistency between the brand identity and public perception over time, as well as a 2-hour workshops per report to thoroughly review and discuss key findings and insights.

Schedule a meeting and get to know each of our services better.

If you’re from a Brand Strategy agency, give us a call to see how we can work together.

We worked with:

About us

At Brandso, we strive to empower brand strategy teams to uncover the true essence of their brands and authentically connect with their audience, so that they can attract the community aligned with their brand purpose.

Fede Nahon
CEO & Founder

I specialize in the enneagram, archetypes, and neurobranding with the goal of helping brands build genuine identities to attract their enthusiastic target audience.

Ale Dhers
COO

I am a Brand Coach, Storyteller, and Entrepreneur. I specialize in discovering and enhancing the style and stories of freelancers, entrepreneurs, and startups, helping them become iconic brands.